When Facebook paid a billion dollars to acquire Instagram, in 2012, it seemed ridiculous; now it seems natural. The photo-sharing site has grown into a truly global social network, with four hundred million users, and does for photographs what Twitter did for one-liners. The Instagram co-founder Mike Krieger talks to Nicholas Thompson, the editor of newyorker.com, about the principles that guided the company’s development, its cultural differences with Facebook, and why he hasn’t sued his co-founder, Kevin Systrom.
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